Mon, Feb 9 7:01 PM

Shivanshu Mathur

AI Native Product Designer

Years of Experience

20+

Projects Delivered

🐶

Dog Person

I design intelligent products that make complexity feel simple.

India

Let's chat LinkedIn

Enter AI Lab

Sapphire Ed Sheeran

Case study view coming next

3,000+

Invited

2,309

Responded

77%

Response rate

Almost nobody was using it.

How are you currently using Forge?

94% had never even tried Forge. Active usage rounded to 1%.

How are you currently using Forge? (percent of respondents)
Status	Percentage
Never tried	94%
Tried, stopped	4%
Actively using	1%

Awareness broke first.

What best describes your relationship with Forge?

54%

Never heard of it

31%

Heard of it, unclear value

15%

Tried it, hit a blocker

More than half had never heard of it. The funnel was leaking at discovery, long before any product gap.

What best describes your relationship with Forge? (percent of respondents)
Response	Percentage
Never heard of it	54%
Heard of it, unclear value	31%
Tried it, hit a blocker	15%

Six places, no front door.

"If you needed to find Forge documentation today, where would you look first?"

Bitbucket

28%

Confluence

24%

Internal wiki

19%

GitHub Pages

14%

Internal tools portal

Not sure / other

No single source crossed 30%. Developers had no reliable default place to look.

If you needed to find Forge documentation today, where would you look first? (percent of respondents)
Source	Percentage
Bitbucket	28%
Confluence	24%
Internal wiki	19%
GitHub Pages	14%
Internal tools portal	9%
Not sure / other	6%

Shivanshu Mathur

Selected Projects

Enterprise Financial
Planning & Forecasting

Developer Platform
Adoption

Prepare

Schedule

Conduct

Response Results, what came back

No single place to go.

Awareness lagged real capability.

People, not docs, drove adoption.

Architecture was invisible.

Docs existed, but for someone else's use case.

Friction level across the journey

Working session

Agentic AI & UX Strategy

Mental Model Shift

UX Strategy & Real Application

Strategic & Leadership Lens

Advanced & Visionary Thinking

Personal OS

Chat Assistant